PALO ALTO, Calif., April 17 (UPI) -- Facebook executives say their advertising strategy is to create a personal relationship between marketers and the Web site's 600 million individual users.
The Los Angeles Times said Sunday that Facebook has plunged into the realm of targeted advertising with a new enthusiasm for matching up marketers with the personal interests that Facebook users list on their pages.
"This is an opportunity for brands to connect with you," said David Fischer, vice president of advertising and global operations. "When someone likes a brand, they are building a two-way conversation, creating an ongoing relationship."
But privacy advocates say users should be aware that Facebook's algorithms are monitoring what they put on their pages, including personal information, and parceling it out to ad producers.
"Facebook has perfected a stealth digital surveillance apparatus that tracks, analyzes and then acts on your information, including what you tell your friends," said Jeffrey Chester, executive director of the Center for Digital Democracy.
The Times said beefing up its role in the advertising industry could pay off in spades for Facebook as it attracts more big-budget brands and gets ready for an initial public offering expected as early as next year.
The Los Angeles Times said Sunday that Facebook has plunged into the realm of targeted advertising with a new enthusiasm for matching up marketers with the personal interests that Facebook users list on their pages.
"This is an opportunity for brands to connect with you," said David Fischer, vice president of advertising and global operations. "When someone likes a brand, they are building a two-way conversation, creating an ongoing relationship."
But privacy advocates say users should be aware that Facebook's algorithms are monitoring what they put on their pages, including personal information, and parceling it out to ad producers.
"Facebook has perfected a stealth digital surveillance apparatus that tracks, analyzes and then acts on your information, including what you tell your friends," said Jeffrey Chester, executive director of the Center for Digital Democracy.
The Times said beefing up its role in the advertising industry could pay off in spades for Facebook as it attracts more big-budget brands and gets ready for an initial public offering expected as early as next year.
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